Archives for posts with tag: Interactive Media

So much has been written in the last week about the litany of pros and cons the partnership between the Gap and Groupon has created (NPR: here, CNN: here, everyone else: here) that I almost decided to scrap this post (/hates being a talking head).  But, I think we’ve got a little data that supports retailers loving these promotions… (WARNING: This is going to take a while)

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I swear when I first heard this at the end of the original episode, I thought they were talking about us. I hate to say it, but sometimes those South Park guys really do have a good say in things.

Does it completely sum up the creative content industry using internet distribution? No, but does it acknowledge that some of us 2.0 people run around jabbering about how we’re changing the world with no real data? Absolutely. This goes back to my previous post of different being better. Does the internet afford a litany of opportunities unmatched in its effectiveness and efficiency? Yes. Do we have a true grasp on what those means are? No.

Can I ask anymore rhetorical questions? Yes. Will I? No.

It’s not counterproductive thinking; it’s real thinking. Learn it.

mjb

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