Archives for posts with tag: Getting Back to Work

As of 8 a.m. this morning I took my post as “Ass’t Marketing Manger | Content & Promotions” at Save-a-Lot food stores (corporate headquarters based out of Earth City, MO; my new work home).  And before you drop the proverbial, “Oh, Assistant to the Regional Manager of Dunder Mifflin…and so on” jokes; I’ll be straight forward with you, this post is going to be a really great place for me (in my most humble and snap-judgment of opinions).

269px-save-a-lot_logosvg

The view from 5,000 feet (give or take):  Save-a-Lot operates nearly 1,200 high-value food stores nationwide. We span the gamut of rural, suburban and urban communities and work to always be “consumer centric” (a little corporate speak, I know, but definitely the marching orders in my first day, go figure).  We’re a wholly owned subsidiary of Supervalu (SVU) a Fortune 100 company (brands like Jewel-Osco, Shop n’ Save and Albertson’s).

So, why do they need me?  Well, it just so happens they were looking for someone who knew their way around a NASCAR track and could also hack it on the digital marketing side.  Basically, I support our Digital and National marketing teams, ensuring that all of our traditional promotions (be it our NASCAR sponsorship of the #60 Nationwide Series entry -or- our wide array of in-store promotions) are integrated seamlessly online.  It’s really a gig made in heaven for me; NASCAR sponsorships, and the ability to nerd-out around a computer all day, perfect.

For your viewing pleasure (even includes a ridiculous music overlay!):

Peace.

mjb

(And a shout out to my friends @NGAGEnow; an awesome opportunity to work with some of the hardest working people in Saint Louis, and they threw a pretty rocking “Wine Wednesday” party, too)

In my somewhat brief stint as an “American worker” I’ve noticed a fatal flaw adapted by my generation (and by others, but maybe epitomized by the me, myself and I’s).   It’s one that I too am guilty of, because outwardly it seems to be a wonderfully practical thing.

giant_swissI’m talking about that Jack of All Trades mentality that sometime gets misnomered as “Renaissance Man” that plagues and perpetuates our independent spirit.  The idea being that one can be great at many things; that an individual can single-handedly think, build and thrive on his or her own. (OK, maybe “fatal flaw” is an over-generalization or frankly, an unnecessary outcry, but the heart of the matter can be seen running ramped throughout the current workforce, in my most humble of opinions)

What lays in the wake is a set of individuals who are good at many things, but with that sought “greatness” never attained. Don’t get me wrong, there’s a person or two out there that has this prowess, the ability to be great at everything they do.  A true “entrepreneur” who can lead, manage, and works at everything better than the next John Q. Worker.  Oddly enough, you never hear from this guy (if you have somebody in mind who fits this mold, please feel free to leave their name below, and no, you can’t reference Da Vinci) .

We have case studies for this kind of thinking:  Whole college curriculums based on being good at everything.  Attend a university course on entrepreneurship and you find the building blocks of creating a business.  The ‘how-tos” on how to successfully manage and perpetuate your great idea, but with a substantial lack of effort on concentrating on your God-given ability.  I’m a frim believer that great companies, for that matter, great ideas are spawned from the experts, the specialists that dedicate their lives to a common need or goal, and surround themselves with the best people in necessary supplemental fields.

You can manage the books, manage your people and secure financing better than the rest of them, but without being that expert, that specialist in your field, that idea is doomed from the get go.

I had a few thoughts that echoed this sentiment a while back, and I still stringently believe in the need to become self-actualized.

So what are you great at and what might be worth of letting go (to free up time to expand on your greatness, of course)?

Man, how I envy the engineers and architects.

Peace.

mjb