So much has been written in the last week about the litany of pros and cons the partnership between the Gap and Groupon has created (NPR: here, CNN: here, everyone else: here) that I almost decided to scrap this post (/hates being a talking head). But, I think we’ve got a little data that supports retailers loving these promotions… (WARNING: This is going to take a while)
I'm a guy who needs a little space for my mind to roam.
Archives for posts with tag: Digital Media
It amazes to me how many time this article has been written. “How To Handle Online Criticism” or “What To Do When You’re the Bad Guy” or “Managing Your Brand’s Reputation in 2.0″ or any of the other umpteen iterations of the same situation: how to say your sorry online.
I know the first thing you’re thinking: “Facebook does not a social media campaign make.” But, you know, it’s a start.
At Save-A-Lot, we’ve made it our unwritten corporate mission to “serve the underserved” (that “r” in “under” is terribly important, in case you may have misread). Basically, we take pride in bringing grocery to rarely sought after communities (for information on “Food Deserts” you can learn about our stance here). Sure, we have a great deal of our stores in wonderful, thriving cities and townships across the country, but the great thing about our format is our ability to adapt and work in areas where traditional grocery has failed.
