It’s been a while since my faithful employer has hit the national airwaves (at least in scale), but I’m nonetheless excited about the work that’s been created to give our brand a voice. Introducing “Simple”.
I'm a guy who needs a little space for my mind to roam.
So much has been written in the last week about the litany of pros and cons the partnership between the Gap and Groupon has created (NPR: here, CNN: here, everyone else: here) that I almost decided to scrap this post (/hates being a talking head). But, I think we’ve got a little data that supports retailers loving these promotions… (WARNING: This is going to take a while)
Symbols are nothing new here (either on the blog or as part of the conversation), and to a marketer there is no more pertinent symbol in our professional lives than the brand we’re hired on to propagate.
