It’s often difficult for “traditional” retailers to tell the tale of the tape when it comes to their digital marketing initiatives (tale of the tape, in this instance, meaning “+ incremental $$$ in the register”), yet most c-suite retail marketers inherently “know” (or have been told, ad nauseam) that there’s oil in them there hills.
By no means a new pillar, entrepreneurship (more than ever) seems to be the battle cry; the forward march requested of my professional generation.
It’s been a while since my faithful employer has hit the national airwaves (at least in scale), but I’m nonetheless excited about the work that’s been created to give our brand a voice. Introducing “Simple”.
So much has been written in the last week about the litany of pros and cons the partnership between the Gap and Groupon has created (NPR: here, CNN: here, everyone else: here) that I almost decided to scrap this post (/hates being a talking head). But, I think we’ve got a little data that supports retailers loving these promotions… (WARNING: This is going to take a while)
Symbols are nothing new here (either on the blog or as part of the conversation), and to a marketer there is no more pertinent symbol in our professional lives than the brand we’re hired on to propagate.
