As of 8 a.m. this morning I took my post as “Ass’t Marketing Manger | Content & Promotions” at Save-a-Lot food stores (corporate headquarters based out of Earth City, MO; my new work home).  And before you drop the proverbial, “Oh, Assistant to the Regional Manager of Dunder Mifflin…and so on” jokes; I’ll be straight forward with you, this post is going to be a really great place for me (in my most humble and snap-judgment of opinions).

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The view from 5,000 feet (give or take):  Save-a-Lot operates nearly 1,200 high-value food stores nationwide. We span the gamut of rural, suburban and urban communities and work to always be “consumer centric” (a little corporate speak, I know, but definitely the marching orders in my first day, go figure).  We’re a wholly owned subsidiary of Supervalu (SVU) a Fortune 100 company (brands like Jewel-Osco, Shop n’ Save and Albertson’s).

So, why do they need me?  Well, it just so happens they were looking for someone who knew their way around a NASCAR track and could also hack it on the digital marketing side.  Basically, I support our Digital and National marketing teams, ensuring that all of our traditional promotions (be it our NASCAR sponsorship of the #60 Nationwide Series entry -or- our wide array of in-store promotions) are integrated seamlessly online.  It’s really a gig made in heaven for me; NASCAR sponsorships, and the ability to nerd-out around a computer all day, perfect.

For your viewing pleasure (even includes a ridiculous music overlay!):

Peace.

mjb

(And a shout out to my friends @NGAGEnow; an awesome opportunity to work with some of the hardest working people in Saint Louis, and they threw a pretty rocking “Wine Wednesday” party, too)