An “amuse-bouche” according to my stringent Top Chef fanaticism, is a small bite, or starter to a meal.
It’s basically an appetizer’s appetizer (in my brain).
So this morning, when David J. Matthews and Stefan Lessard get on Twitter and post a link to download the Dave Matthews Band‘s new single “Funny How It Is,” one is being given a small taste of what’s to come.
For my small taste, I offer up my e-mail address; I will then continue to receive updates from my most favorite of bands, or opt out of by clicking “Unsubscribe” located at the bottom of all mass e-mails.
We see tons of companies doing this now; offering white papers, studies, little digital trinkets to try and mine your e-mail address. We’re trying to give you value, so you will in turn come back to us when you have strategy/digital/marketing needs.
But, what more can we be doing? As I play the DMB single for the 14th time this morning, I wonder, what can we be really passing around to more effectively tell our story or provide something of true value?
Dammit, I’m looking to create the new corporate leave behind (Post-It notes, Pens, Flipping Calculator thingy). I used to like just listening to music without having to think this kind of stuff.
Remembering LeRoi Moore (their Groogrux King) here.
Peace.
mjb
